Promoted the rarity of a signed FIFA 2006 “Golden Ball” up for auction in Qatar by securing TV, radio and press coverage gaining international awareness for the ROTA charity and resulting in a world record bid of $2.4m (£1.3m) at a Gala Dinner on 4 November 2006. The estimated value of global media coverage was $1.3m, reaching an estimated global audience of 384million.